Ready to have the best lawn on the street?
There’s a moment every lawn enthusiast dreams about. The neighbour pauses mid-walk. “Your lawn looks incredible. What’s your secret?”
That moment doesn’t happen with ordinary grass seed.
It happens with this.
Velvet Green Luxury is our premium ornamental blend, fine fescues and bentgrasses selected for one purpose: creating a lawn so beautiful it stops people in their tracks. This is the grass used on bowling greens, golf courses, and the show gardens at Chelsea. Now it’s available for your front lawn.
What makes a luxury lawn?
Leaf texture – Standard grass has relatively coarse, wide blades. Premium ornamental grass has fine, needle-like leaves that create a dense, carpet-like surface. The difference is visible from the pavement.
Colour depth – Not just green. Deep, rich, emerald green that holds its colour through the seasons. The kind of green that makes neighbouring lawns look slightly yellow by comparison.
Density – Thousands of fine leaves per square inch create a thick, uniform sward with no gaps, no patches, and no weeds finding a foothold. It’s the density that creates that “wow” factor.
Stripe potential – Fine grass stripes better. Period. If you want those crisp, professional lines that make your lawn look like a putting green, you need the right grass to start with.
Let’s be clear about what this requires:
A luxury lawn isn’t low-maintenance. We’d be lying if we said otherwise.
You’ll need to mow more frequently (fine grass grows steadily and looks best kept short). You’ll need to feed appropriately to maintain that deep colour. Annual scarifying removes thatch and keeps the sward tight. This is a lawn for enthusiasts who enjoy the process, not for people who want to mow once a fortnight and forget about it.
But if you’re the type who actually looks forward to lawn care, who gets satisfaction from a perfect stripe, who wants to create something genuinely impressive, this is your grass.
Perfect for:
- Front lawns (the showcase lawn)
- Formal garden areas
- Low-traffic display lawns
- Lawn care enthusiasts
- Anyone who refuses to settle for ordinary
Not recommended for:
- Heavy family use (see Family & Fur Tough Turf)
- Areas with dogs
- Shaded gardens (see Deep Shade Survivor)
- Low-maintenance gardeners
How to use:
For best results: Prepare a fine, level seedbed. Sow at the recommended rate. Fine seed goes further than you’d expect. Roll or tread firmly for good seed-to-soil contact. Water with a fine spray to avoid disturbing the seed.
Mowing: Wait until grass reaches 50mm, then make first cut at 30mm. Gradually reduce to your desired height (25-30mm for most ornamental lawns, lower for bowling-green finish). Use a cylinder mower for best stripe definition.
Feeding: Use a quality lawn fertiliser in spring and autumn. Fine grass is hungry grass, don’t let it go yellow.
The best things in life take effort. Your lawn is no exception.
Key Specifications
| Seed mix | 100% fine fescues and bentgrasses |
| Germination time | 14 to 21 days |
| Sowing rate (new lawn) | 35 to 50g per m² |
| Sowing rate (overseeding) | 15 to 25g per m² |
| Best sowing window | April to May, September to October |
| Min soil temperature | 10°C+ |
| Full establishment | 8 to 12 weeks |
| Recommended mowing height | 25 to 30mm (ornamental), 15 to 20mm (bowling green) |
| Pet safe | Yes, but not recommended for dog lawns |
Luxury Grass Seed | Premium Ornamental Lawn Seed
| 5 star | 69% | |
| 4 star | 31% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
Yes it costs more than a standard grass seed. But the results justify it completely. You get what you pay for and in this case you get a genuinely luxury lawn that looks professional. The fine needle-like blades create a dense carpet that is soft underfoot and looks immaculate when mowed short.
One thing I would say is that you really need a cylinder mower to get the best from this seed. I started with a rotary and it looked decent. Switched to a cylinder and the difference was dramatic. The stripes are sharp and the cut is far cleaner on the fine blades. If you are investing in premium seed invest in a proper mower too.
What stands out most is the colour. A deep dark emerald green that makes the garden look twice as good. The fine blades give it that manicured ornamental appearance that you just cannot get with a standard multi-purpose seed. Really pleased with the overall look.
I have always struggled to get lawn stripes that hold for more than a day or two. The density of this grass means the stripes stay visible for a good week between mows. The uniform growth pattern helps too. It responds beautifully to a cylinder mower and looks professional without much effort beyond regular cutting.
Looks absolutely fantastic but it is an ornamental grass at the end of the day. The kids football matches left marks that took a while to recover. If your lawn is mostly for show this is perfect. If it gets heavy foot traffic daily you might want something more hardwearing. For our front garden though it is unbeatable.
I visit Chelsea Flower Show every year and always admire the lawns. This seed has given me something genuinely comparable in my own garden. The texture is incredibly fine and the colour is that deep rich green you see in magazine photos. It does need regular care but I enjoy the process. An absolutely premium product.
This is undeniably a premium grass seed that produces a stunning lawn. However it does require more maintenance than a standard mix. It needs regular mowing at a low height and feeding to keep it looking its best. If you are happy to put the work in the results are outstanding. If you want something low maintenance look elsewhere.
The thing that surprised me most about this grass is how soft it is underfoot. We walked barefoot on it yesterday evening and it genuinely feels like velvet. The kids love lying on it. It also looks absolutely stunning with its deep green colour and fine blades. A real showpiece lawn.
I cannot walk to my car without someone commenting on the lawn since I sowed this seed. The fine texture and deep colour really do stand out from the typical garden lawn. It looks like a completely different species of grass compared to the standard stuff. Very satisfying results.
Our front garden was an embarrassment. Patchy worn out grass that made the whole house look tired. Stripped it back to bare soil and sowed Good Grow Luxury in March. By June we had a lawn that looked like it belonged outside a show home. The fine blades and deep colour make it look incredibly premium. Several neighbours have asked what we used.
Germination was slower than I anticipated. About three weeks before it really got going. The instructions do say to be patient with fine grass seeds and they are right. Once established though it is absolutely gorgeous. A thick carpet of fine dark green grass. Just do not expect overnight results with an ornamental mix.
I am a bit obsessive about my lawn and have tried most premium seeds on the market. This is comfortably the best. The grass is extremely fine textured and dense. It stripes beautifully with my Allett cylinder mower and the colour holds through the seasons. Mowing at 15mm gives a genuine bowling green look. Superb quality seed.
I have always wanted one of those pristine striped lawns you see on TV gardening programmes. Tried various premium seeds over the years but never got close. Good Grow Luxury seed has finally delivered. The blades are incredibly fine and needle-like and the colour is a deep emerald green that looks almost unreal. After three cylinder mower passes I had stripes that genuinely stopped a neighbour mid-walk to compliment. Worth every penny.
Frequently Asked Questions
Q: How much is delivery?
A: Free
Q: How long does delivery take?
A: 1-3 working days
Q: What makes this “luxury” grass different from normal lawn seed?
A: This blend contains 100% fine fescues and bentgrasses, the same species used on bowling greens and golf courses. These have needle-fine leaves that create a dense, carpet-like surface with deep emerald colour. Standard lawn seed uses broader-leaved ryegrass varieties.
Q: Is this high-maintenance?
A: Yes, and we won’t pretend otherwise. Luxury lawns require more frequent mowing (potentially weekly), regular feeding, annual scarifying, and careful watering. This is a lawn for enthusiasts who enjoy the process. If you want low-maintenance, see our Family & Fur Tough Turf instead.
Q: Can I walk on a luxury lawn?
A: Light foot traffic is fine, but this isn’t designed for heavy use, children’s play, or pets. Fine fescue grasses are slower to recover from damage than ryegrass. For a used garden, designate this for your showcase front lawn and use hardwearing seed elsewhere.
Q: How short can I mow this grass?
A: Fine fescue lawns can be cut to 15-25mm (about 1 inch) for a bowling-green effect. For most ornamental lawns, 25-30mm is ideal. Use a cylinder mower for the cleanest cut and best stripe definition. Rotary mowers work but won’t give the same finish.
Q: How do I get those perfect stripes?
A: Use a mower with a rear roller (cylinder mowers are best). The fine leaves of this grass bend easily, creating crisp stripe definition. Mow in alternating directions each time, and keep blades sharp for clean cuts.
Q: How long does fine fescue take to germinate?
A: Fine fescues germinate in 14-21 days, slower than ryegrass blends. Bentgrass can take even longer. Be patient during establishment; these grasses develop slowly but reward you with exceptional quality.
Q: What height should I make the first cut?
A: Wait until grass reaches 50mm (2 inches), then cut to 30-35mm on the highest mower setting. Gradually reduce cutting height over subsequent mows. Never remove more than one-third of the blade at once.
Q: How often should I feed a luxury lawn?
A: Feed in spring and autumn with a quality lawn fertiliser. Fine fescues are “hungry” grasses. Underfeeding shows as yellowing and thin growth. However, avoid over-fertilising, which causes thatch buildup and disease susceptibility.
Q: Will this grass cope with my dry soil?
A: Fine fescues are actually quite drought-tolerant once established, thanks to deep root systems. However, during establishment and peak summer, you’ll need to water during dry spells to maintain that deep green colour.
Q: Can I overseed my existing ryegrass lawn with this?
A: You can, but results will be mixed. Fine fescue and ryegrass have different textures and growth habits. For best results, renovate problem areas fully or create a dedicated ornamental section rather than blending throughout.
Q: Why does my luxury lawn have thatch problems?
A: Fine fescue lawns produce more thatch than ryegrass lawns. Annual scarifying (ideally in autumn) is essential to remove this buildup and maintain lawn health. Consider light scarifying twice yearly for the best results.
Q: Is this suitable for shaded areas?
A: Fine fescues have good shade tolerance, better than many grass types. However, for genuine deep shade, our Shade Tolerant blend is specifically optimised for those conditions and will perform better.
Q: What’s the difference between this and bowling green seed?
A: Very little. This blend uses the same fine fescue and bent grass species found in professional bowling green seed mixes. The main difference is in maintenance. Actual bowling greens receive daily professional care that home lawns don’t.
It’s an investment. We get it.
A luxury lawn isn’t for everyone. It takes effort. But if you’re the type who actually enjoys lawn care, this delivers results you simply can’t get from standard seed. Not sure you’re ready? Our 30-day guarantee lets you try it risk-free. And our team is always here if you need advice.
💬 Questions? Email us at [email protected]