Ready to have the best lawn on the street?
There’s a moment every lawn enthusiast dreams about. The neighbour pauses mid-walk. “Your lawn looks incredible. What’s your secret?”
That moment doesn’t happen with ordinary grass seed.
It happens with this.
Velvet Green Luxury is our premium ornamental blend—fine fescues and bentgrasses selected for one purpose: creating a lawn so beautiful it stops people in their tracks. This is the grass used on bowling greens, golf courses, and the show gardens at Chelsea. Now it’s available for your front lawn.
What makes a luxury lawn?
Leaf texture — Standard grass has relatively coarse, wide blades. Premium ornamental grass has fine, needle-like leaves that create a dense, carpet-like surface. The difference is visible from the pavement.
Colour depth — Not just green. Deep, rich, emerald green that holds its colour through the seasons. The kind of green that makes neighbouring lawns look slightly yellow by comparison.
Density — Thousands of fine leaves per square inch create a thick, uniform sward with no gaps, no patches, and no weeds finding a foothold. It’s the density that creates that “wow” factor.
Stripe potential — Fine grass stripes better. Period. If you want those crisp, professional lines that make your lawn look like a putting green, you need the right grass to start with.
Let’s be clear about what this requires:
A luxury lawn isn’t low-maintenance. We’d be lying if we said otherwise.
You’ll need to mow more frequently (fine grass grows steadily and looks best kept short). You’ll need to feed appropriately to maintain that deep colour. Annual scarifying removes thatch and keeps the sward tight. This is a lawn for enthusiasts who enjoy the process, not for people who want to mow once a fortnight and forget about it.
But if you’re the type who actually looks forward to lawn care, who gets satisfaction from a perfect stripe, who wants to create something genuinely impressive—this is your grass.
Perfect for:
- Front lawns (the showcase lawn)
- Formal garden areas
- Low-traffic display lawns
- Lawn care enthusiasts
- Anyone who refuses to settle for ordinary
Not recommended for:
- Heavy family use (see Family & Fur Tough Turf)
- Areas with dogs
- Shaded gardens (see Deep Shade Survivor)
- Low-maintenance gardeners
How to use:
For best results: Prepare a fine, level seedbed. Sow at the recommended rate—fine seed goes further than you’d expect. Roll or tread firmly for good seed-to-soil contact. Water with a fine spray to avoid disturbing the seed.
Mowing: Wait until grass reaches 50mm, then make first cut at 30mm. Gradually reduce to your desired height (25-30mm for most ornamental lawns, lower for bowling-green finish). Use a cylinder mower for best stripe definition.
Feeding: Use a quality lawn fertiliser in spring and autumn. Fine grass is hungry grass—don’t let it go yellow.
The best things in life take effort. Your lawn is no exception.
Luxury Grass Seed | Premium Ornamental Lawn Seed
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Frequently Asked Questions
Q: How much is delivery?
A: Free
Q: How long does delivery take?
A: 1-3 working days
Q: What makes this “luxury” grass different from normal lawn seed?
A: This blend contains 100% fine fescues and bentgrasses—the same species used on bowling greens and golf courses. These have needle-fine leaves that create a dense, carpet-like surface with deep emerald colour. Standard lawn seed uses broader-leaved ryegrass varieties.
Q: Is this high-maintenance?
A: Yes, and we won’t pretend otherwise. Luxury lawns require more frequent mowing (potentially weekly), regular feeding, annual scarifying, and careful watering. This is a lawn for enthusiasts who enjoy the process. If you want low-maintenance, see our Family & Fur Tough Turf instead.
Q: Can I walk on a luxury lawn?
A: Light foot traffic is fine, but this isn’t designed for heavy use, children’s play, or pets. Fine fescue grasses are slower to recover from damage than ryegrass. For a used garden, designate this for your showcase front lawn and use hardwearing seed elsewhere.
Q: How short can I mow this grass?
A: Fine fescue lawns can be cut to 15-25mm (about 1 inch) for a bowling-green effect. For most ornamental lawns, 25-30mm is ideal. Use a cylinder mower for the cleanest cut and best stripe definition—rotary mowers work but won’t give the same finish.
Q: How do I get those perfect stripes?
A: Use a mower with a rear roller (cylinder mowers are best). The fine leaves of this grass bend easily, creating crisp stripe definition. Mow in alternating directions each time, and keep blades sharp for clean cuts.
Q: How long does fine fescue take to germinate?
A: Fine fescues germinate in 14-21 days—slower than ryegrass blends. Bentgrass can take even longer. Be patient during establishment; these grasses develop slowly but reward you with exceptional quality.
Q: What height should I make the first cut?
A: Wait until grass reaches 50mm (2 inches), then cut to 30-35mm on the highest mower setting. Gradually reduce cutting height over subsequent mows. Never remove more than one-third of the blade at once.
Q: How often should I feed a luxury lawn?
A: Feed in spring and autumn with a quality lawn fertiliser. Fine fescues are “hungry” grasses—underfeeding shows as yellowing and thin growth. However, avoid over-fertilising, which causes thatch buildup and disease susceptibility.
Q: Will this grass cope with my dry soil?
A: Fine fescues are actually quite drought-tolerant once established, thanks to deep root systems. However, during establishment and peak summer, you’ll need to water during dry spells to maintain that deep green colour.
Q: Can I overseed my existing ryegrass lawn with this?
A: You can, but results will be mixed. Fine fescue and ryegrass have different textures and growth habits. For best results, renovate problem areas fully or create a dedicated ornamental section rather than blending throughout.
Q: Why does my luxury lawn have thatch problems?
A: Fine fescue lawns produce more thatch than ryegrass lawns. Annual scarifying (ideally in autumn) is essential to remove this buildup and maintain lawn health. Consider light scarifying twice yearly for the best results.
Q: Is this suitable for shaded areas?
A: Fine fescues have good shade tolerance—better than many grass types. However, for genuine deep shade, our Shade Tolerant blend is specifically optimised for those conditions and will perform better.
Q: What’s the difference between this and bowling green seed?
A: Very little. This blend uses the same fine fescue and bent grass species found in professional bowling green seed mixes. The main difference is in maintenance—actual bowling greens receive daily professional care that home lawns don’t.
It’s an investment. We get it.
A luxury lawn isn’t for everyone—it takes effort. But if you’re the type who actually enjoys lawn care, this delivers results you simply can’t get from standard seed. Not sure you’re ready? Our 30-day guarantee lets you try it risk-free. And our team is always here if you need advice.
💬 Questions? Email us at [email protected]
